Business cards are dumb like my landline phone is dumb. It just does 1 thing.
My landline phone is used to make and receive calls. It can’t text or check email or take a video or do any of the numerous things my smartphone can do.
Same with business cards. They have your contact info on them. They sit somewhere (like a drawer) waiting to be found and eventually tossed in the trash.
If I want to get a hold of someone who asks for my business card, I have to give them a card and hope they contact me. Unless of course, that person has a card they can give me. But that’s usually not the case.
So what then?
When I’m performing, I always have a tablet. It’s usually connected to my mic stand. When someone asks me for my business card (at least once every gig I play), I say “Here,” as I present my tablet, “Give me your email address and I’ll send you all my info."
I use an Email Service Provider called MailChimp. MC has an awesome app for OS and Android that allows you to collect emails, even when your device is not on wifi. Once the device hits wifi, it automatically sends a prewritten email to the contact, personalized with their name.
My message goes like this…
Subject: Hey *|FNAME|*, it was great to meet you!
Great to meeting you :)
Just wanted to send a quick note with all my contact info. (links to socials)
And here’s a secret link where you can stream or download my latest music. (link to private SoundCloud playlist)
See ya soon!
What’s better, being proactive or reactive?
What’s more effective, sitting, waiting, and hoping that person will contact you about a gig or sending them an instant reminder with even more value added?
Plus, that person is now on your mailing list. They’ll get your newsletter updates, and you can even use the address for targeted advertising.
Also, you don’t have to worry about being a stalker. Everyone knows the difference between an email blast and a personal message. Plus they can always unsubscribe at any point.
So skip the business cards and sign up for a free MailChimp account instead.
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